We learned inthe field first.
“I learned to fix and automate processes the timeless way: watching and listening on the factory floor. As a product manager that meant 14-hour truck rides, waiting rooms with pharma reps, even night shifts at a plastics factory. With recent advances in AI, I saw a chance to scale those field insights for every team.”
— Caleb Gawne, Co-founder & CEO
Our Operating Principles
Wear the customer's badge
Before any decision we ask, “If we were on the customer's payroll, would we do this?”
Fix the flow, not the people
When something breaks we rethink the process and the tools instead of pointing fingers.
Trust is binary
Data is guarded like cash. We only work with people we'd trust with our own.